I'm a Digital Marketing Analyst trying to land freelance gigs. Here's my portfolio—how does it look from a client’s perspective?

Hey everyone 👋

I’ve been working as a Digital Marketing Analyst, and I’m now looking to land more freelance gigs. I built a portfolio website to showcase my skills, experience, and work samples:

Before I start aggressively pitching or running outreach campaigns, I wanted to take a step back and review my site from a client’s perspective. What would they really think? Would they feel confident in hiring me based on what they see?

Here’s a quick breakdown of what I’ve observed (and would love your feedback too):

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✅ What I think works:

• Clean and fast-loading site (responsive, SEO-friendly layout)

• Clear about what I offer – SEO, Ads, Analytics, etc.

• Certifications and project links are included for proof of knowledge

• Professional tone without sounding too corporate

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⚠️ What I think could be better:

• No strong call to action (thinking of adding a “Hire Me” or “Free Audit” button)

• Missing testimonials – I’ve done internships and small projects but haven’t added quotes yet

• No niche targeting – might work better if I niche down (like “SEO for local businesses” or “Google Ads for small brands”)

• No pricing info – Not sure if I should add “Starting at ₹X” type pricing or keep it flexible?

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🧠 Other ideas I’m considering:

• Adding short case studies or “Before & After” style results

• Writing a few blog posts (maybe “Top SEO Mistakes I Fixed” or “How I Audited a Website in 30 Minutes”)

• Embedding a contact form directly on every page to reduce friction

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🗨️ I’d love your thoughts on:

• From a client’s point of view, does my site build trust?

• What would you add/remove/improve?

• Any real feedback (even brutal honesty) is appreciated! 🙏

Thanks in advance! Hopefully this helps others in the same boat too.

Cheers,
Naveen
👉 www.naveenmaddi.in